HELLO THERE! I'M VALERIA SIEGRIST.
Thanks for visiting! This is where you’ll find my professional experience and skills, my interests and education. I created this site to showcase the one thing I’m sure of - that there’s no one else like me out there. Browse through all the information I’ve provided here, and contact me directly to learn more.
Professional History
STUDENT DIRECTOR, STARTUP FIU
MARCH 2016 - MARCH 2017
As the second hire, I helped to implement the first incubator program at FIU, which included organizing grassroots events with over 600 attendees. Also, I streamlined the application process for 150+ submissions for the inaugural cohort, and managed 15 student volunteers for marketing, social media, event coordination and student outreach.
MARKETING AND OUTREACH ASSISTANT, FIU METROPOLITAN CENTER
MARCH 2015 - MAY 2016
I developed a logistics system to organize over 7,000 contacts to establish a personalized marketing campaign, analyzed and reported website metrics, managed campaign with a budget of over $3,000, and created social media graphic campaign to advertise events and courses, as well as Snapchat filters and posters.
ACCOUNT MANAGER, GLOBAL MIND
MAY 2017 - FEBRUARY 2014
I served as a liaison between the client and the agency for social media campaigns. Accounts included: Sony Electronics Latin America, Sony VAIO Latin America and Oster Latin America. During my time at Global Mind, my team increased the brand awareness for Sony Latin America in social media reaching 635% more users and content engagement by 419%.
Educational Experience
FLORIDA INTERNATIONAL UNIVERSITY
2015-2017
Bachelor of Science in Interdisciplinary Studies. GPA: 3.97.
Relevant Classes: Communication in Leadership, Disruptive Innovation, Entrepreneurship, Design & Thinking, Visual Design
Relevant Projects: Kuna – Smart Home Security Systems, sponsored by IBM & Handbook for First Time Entrepreneurs
You can learn more about my experience in my blog.
BROWARD COLLEGE
JUNE 2012 - MAY 2015
Associate in Arts Degree, Graduated with Highest Honors. GPA 3.75
"The beginning is the most important part of the work"
PLATO
I had the pleasure of working closely with Valeria during her time as President of the Social Media Association at Florida International University. She is organized, determined, innovative and creative. Valeria is one of the most hard-working individuals I know that gets the job done quickly and effectively. She is a team player and has demonstrated excellent leadership skills. Valeria is highly respected by her field, peers, colleagues, customers and management. She has excellent marketing, social media, technology, presentation, event management and graphic design skills. Valeria is a quick learner and a problem solver able to take on any challenge. I have no doubt that she will continue to do great things and go far in life. Her innovative spirit, positive nature, strong interpersonal skills, determination and can do attitude will be a bonus to any organization. If you are lucky enough to have her on your team congratulations.
NANCY RICHMOND
Valeria is passionate about advertising and social media. In our time working together, she demonstrated her wide-range of skills, which she'll be able to apply to any related career path. She's a natural go-getter, hard-working, and enthusiastic about creative ideas. A great individual to have on any team!
BELEN PUGLIESE
Contact Me
